Post-click marketing

Post-click marketing is a term that refers to Internet marketing initiatives directed at respondents who have just clicked on a search engine link, paid keyword, banner ad, or a "call-to-action" link in an email. These initiatives include landing pages, microsites, and conversion paths.

The focus of post-click marketing is usually on increasing the conversion rate of respondents (where a "conversion" may mean subscribing, becoming a qualified lead, or making a purchase). In contrast, pre-click marketing is primarily focused on increasing the total number of respondents to a particular ad or email marketing campaign.

In the December 2006 issue of Advertising Age magazine, Abbey Klaassen called post-click marketing "...how to finish a web sale." [From Wikipedia]

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Pay Per Click ( PPC )

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

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PTC ( Paid To Click )

Paid-To-Click is an online business model that draws huge amounts of online traffic from people aiming to earn from home. Paid-To-Click, or simply PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the consumer when he views the advertisement.

The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers.^[1] With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine the valid clicks from the fraudulent ones,^[2] although PTC site may just be used as advertising, to direct traffic to one's site. Moreover, many users registered in PTC websites are bots.

Even though advertisement is the most widely known method for PTC to stay alive, most of the profit comes from the direct sales of fake referals which are created virtually by the PTC owner at his will. To cover up all this scheme, PTC owners inject some normal ads from fictional advertisers thereby keeping the system running smoothly.

Some PTCs are also used to mimic mass human traffic which can help a botnet stay undercover and perform click fraud activity in 2nd and 3rd tier ad networks. Many PTC owners also pollute the ads with malware and botnet rootkits.

Scams although exposed on various PTC forums are still heavily used by new-comers who are drawn in to the websites by search engines. Scam PTC sites are known to attract new users with cheap offers for upgrade and referrals and disappear without trace after a short time.[From Wikipedia]

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What is AdBrite?

What is AdBrite?

AdBrite is the advertising service that enables the people who visit your site to purchase ads directly on your site. You decide which ad products to offer and what to charge for them. AdBrite serves your ads, bills your advertisers, and sends you a monthly check.

How do I get started?

Just log in to your account on Adbrite. Then simply add the few lines of HTML code that AdBrite supplies to your site. klik Banner for Join Adbrite

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What's Paypal?

PayPal is how individuals and businesses send and receive money online.

Definisi Paypal Paypal adalah salah satu alat pembayaran (Payment procesors) menggunakan internet yang terbanyak digunakan didunia dan teraman. Pengguna internet dapat membeli barang di ebay, lisensi software original, keanggotaan situs, urusan bisnis, mengirim uang ke pengguna Paypal lain di seluruh dunia dan banyak fungsi lainnya dengan mudah dan otomatis menggunakan internet, Paypal mengatasi kekurangan dalam pengiriman uang tradisional seperti Cek atau Money order yang prosesnya dapat memakan waktu Paypal seperti rekening bank, pertama anda membuat account, lalu mengisi account tersebut dengan dana dari kartu kredit yang dapat diterima Paypal dan anda sudah dapat menggunakan account Paypal untuk bertransaksi (Saat ini pengguna Paypal di Indonesia baru dapat menggunakan Paypal untuk pembayaran dan mengirim dana saja belum dapat untuk menerima dana) Oktober 2006 Paypal sudah menerima 103 negara dan 16 mata uang, pengguna Paypal Indonesia masih harus menggunakan dananya dari kartu kredit dalam hitungan US dollar karena rupiah belum ada di Paypal Ebay adalah tempat lelang/jual-beli/pasar-online terbesar didunia, dengan pengguna lebih dari 200 juta orang di seluruh dunia (data juni 2006), anda dapat mencari dan membeli apapun mulai dari barang elektronik, kendaraan, hingga barang-barang langka dari seluruh pengguna ebay didunia, cara pembayaran utama di Ebay adalah dengan Paypal karena lebih aman dan otomatis, meskipun ada penjual yang menerima pembayaran dengan cara lain

Kenapa Paypal : Kencederungan orang luar negri adalah sedikit ber-mobilitas, artinya mereka jarang yang suka keluar rumah atau antri ke bank. Mereka cenderung milih bertransakasi dengan internet dan bisa di lakukan di rumah saja. Mungkin karena ga ada ojek atau omprengan jadi mereka males keluar rumah,beda dengan kita.hehhehe…jadi itulah kenapa mereka suka ber-Paypal ria..!!! Keuntungan paypal : Perusahaan yang terpercaya. PayPal.com merupakan salah satu perusahaan yang didirikan oleh Ebay.com ( salah satu web lelang terbesar di internet ). Hampir 90% pembayaran online di Ebay.com dilakukan menggunakan PayPal.com, selain itu pengguna PayPal lebih merasa nyaman dalam bertransaksi, karena sebagai pembeli, nomor kartu kredit anda tidak akan diketahui oleh penjual. Walaupun saat ini Indonesia masih belum bisa withdraw uang dari PayPal Cara nya : Seperti layaknya transfer antar bank, Paypal juga sama persis cuman dalam proses ini di lakukan dengan email.Nah,Kalo pengalaman teman saya: teman saya menggunakan “account Dolllar” temennya yang di “hongkong”, Jadi duit Transfer dari Buyer teman saya (red-Australia,USA,canada,) di kirim ke Bank yang ada di “hongkong dulu”,baru dari Bank Hongkong di kirim ke account BCA saya. Proses ini hanya butuh 2 hari saja. Untuk sekali proses transaksi,di-kenakan Biaya 10% buat biaya adminsitrasi. Kerena perbedaan mata uang dan kurs Dollar, 10% menurutku masih oke kok..artinya keuntungan di pihak penerima uang juga masih lumayan. Simpel bukan..????? Naaah sekrang untuk indonesia sudah bisa terima uangnya langsung.

Paypal lebih aman dari alat pembayaran online lain Kebijaksanaan perlindungan tertulis untuk pembeli yang menggunakan Paypal menyatakan pembeli yang menggunakan Paypal dapat melakukan komplain dalam waktu 45 hari jika pembeli belum mendapatkan barang yang dipesan atau jika barang yang dipesan tidak sesuai deskripsi yang di beritahukan penjual. Jika pembeli menggunakan kartu kredit akan mendapatkan pengembalian uang chargeback dari perusahaan kartu kreditnya Paypal juga melindungi penjual dari pengembalian uang atau komplain tergantung situasi dan pembuktian. Kebijakan perlindungan tertulis untuk penjual dirancang untuk melindungi penjual dari klaim pembeli yang mengaku telah mengirim uang yang tidak ada catatan bukti pembayarannya, setiap pembelian menggunakan Paypal selalu ada catatan bukti pembayarannya di account Paypal pengirim dan penerima uang, sebagai bukti jika benar telah terjadi pengiriman uang Dari sini bisa diambil kesimpulan menggunakan Paypal lebih aman dari alat pembayaran online lain bagi pengirim dan penerima uang karena ada bukti pembayaran dan dapat melakukan komplain jika terjadi sesuatu Persyaratan umum Pemegang account Paypal harus berusia minimal 18 tahun atau lebih dan mempunyai : Alamat email = Sebagai username account Paypal anda nantinya Kartu kredit = Pengguna Paypal Indonesia saat ini baru dapat menggunakan kartu kredit untuk mengisi dana account Paypalnya pertama kali, dan hanya kartu kredit dari bank tertentu yang diterima Kartu debit (Indonesia belum bisa) Rekening bank (Indonesia belum bisa)

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Google AdSense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

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